Our first stop in developing PathPoint was wayfinding. We’ve covered off the basics with ActiveMap, a dynamic, interactive map that shows users how to get from A to B, and maybe even C, while pointing out amenities like ATMs and toilets along the way.

Plus we’ve added LandMarking, a research-based technology that delivers line-of-sight visual cues, just the way people do when they give verbal directions. Top it off with advanced search by category, keyword, or even touching an on-screen advertisement, and you have best-in-class wayfinding software.

But wait there’s more. PathPoint makes advertising more targeted too. You can place banners with text, images, animations, or video, nearly anywhere within the PathPoint user interface and (here’s the clever bit) the ads can be tagged with the same categories as destinations.

So when a user searches for shoes, PathPoint shows them how
to find the shoe stores but also serves up ads, promotions and specials related to shoes.

EventPublish allows you can schedule ads for when PathPoint
is in screensaver mode, or can be used stand-alone as a simple, turn-key signage and ad rotation system.

Check out Stockland case study