Our approach? Clever use of technology to deliver fun and functionality across a fully integrated program. A new website, loyalty system and augmented reality playgrounds unlike anything seen in a shopping centre before, work together to provide a compelling reason for kids to be part of the myfunland experience. All brought to life by Snepo.
Website: Games rule
Once registered, kids can create their own avatar and access activities, puzzles, quizzes and games. E-newsletters, competitions and a regularly changing selection of fun flash games, keep the
site fresh and alive. Website design, html build, flash game development and bespoke CMS by Snepo.
Loyalty System: A reason to visit
The fun doesn’t stop when you log off. In fact members need to visit a Stockland centre to earn points. Points earned in centre are redeemed by visiting the website to access exclusive web content, flash games and offers. The integration of in-centre and online loyalty systems is made possible through a custom module in Snepo’s proprietary PathPoint wayfinding product.
Augmented Reality: Children as creators
Stockland now offers playgrounds for the next generation. Play through technology sits alongside traditional play equipment to create a rich mix of reality and fantasy. Large format LCD displays linked to a motion capture system deliver visual content that responds dynamically to users’ movements, putting kids in control of the action. This is the result of Snepo’s own research and experimentation as well as a prototype and production development cycle.
