Turning it up to 11!
What Amplify Portal
Who EA
EA had an ambitious goal. To take on MySpace and make eaamplify.com the place for amateur musicians to share their
music with the world. Profiles, pics, music, reviews and charts across 12 regions, in 5 languages added up to one big programming battle.
ea amplify
Our programmers went all commando and unleashed the full arsenal on this one.


But we love an excuse to roll out the big guns. Using AJAX and
a services oriented architecture, we built an easy to use dynamic
and responsive site where users never notice the site thinking.

An automated build and deployment system which distributed the site to a load balanced server cluster and use of the lightweight JSON data-interchange format, saved on development time, network bandwidth and bugs.

ea amplify


Delivering a site that was w3c compliant with heavy usage of CSS and Javascript AND worked seamlessly in all major browsers was
a major achievement.