Sydney's First FabLab Opens in Darlinghurst
Snepo Labs - taking Snepo Research to the next level after 10 years of working on the most technically challenging and radically innovative projects in Australia.
Back in 2011 we invented our own version of Pokemon Go with a GPS game, Gotcha, involving over 100,000 people running around the streets trying to win a virtual prize for 2DayFM. A global-first wearable tech product was launched for Durex; Fundawear, remote controlled underwear that transfers touch via mobile. After significant research we developed ingestible electronics with Bluetooth for a campaign, which involved someone taking on the challenge and eating it. When Oculus’ first development kits first arrived in Australia it took Snepo only 3 weeks to build our own 3D engine to demo VR at a conference. When it comes to new technology we do things first and develop at breakneck speed.
Snepo Labs will be the first MIT certified FabLab on the East Coast of Australia. It will allow us to prototype and create commercial products even faster. The first project out of Snepo Labs is NadiX - IoT yoga pants with embedded electronics, taking less than 6 months to produce from start to product launch. At Snepo Labs we are bringing together universities, corporates and startups to accelerate the time to market using the latest digital fabrication tools. The Snepo Lab is being fitted out to build Lab v2, self-replicating, self-sufficient and designed with a sense of play and fun at its core.