Snepo

GOTCHA GPS-BASED MOBILE GAME

The future is now

Imagined, developed and owned by Snepo, Gotcha is an integrated mobile brand activation platform that is revolutionising the way brands and consumers interact. Currently built for iPhone, Android and Blackberry handsets, the Gotcha platform is constantly evolving and allows for the creation of advanced and exciting location based games. Active, interactive, competitive and engaging - Gotcha is the perfect vehicle for brand activation, sales promotions and customer relationship management.

Brand activation
Deeply rooted in the user experience, Gotcha gives people engaging and meaningful reasons to get involved with your brand. Gotcha's unique mobile executions will increase reach, improve your ROI and bring your brand to life.

Sales promotions
When it comes to sales promotions, Gotcha is the future. It is the only integrated platform delivering mobile promotions which engage around a proposition, drive traffic, direct consumers to act and deliver rewards. Uptake and redemption is tracked precisely and in real time.

Customer relationship management
In a cluttered environment a Gotcha execution allows brands to build relationships with consumers whose needs and behaviour patterns are evolving around the mobile lifestyle. Gotcha’s user-centric approach creates strong experiences which convert your target audience from consumers to active brand loyalists.

Why mobile?
User preferences are shifting to mobile activations but brand spend is lagging behind. It’s time brands caught up by including further mobile marketing in the mix.

Hosting
A parallel server solution and completely scaleable database hosted in The Cloud, allow 24/7 real-time, live monitoring. Currently the platform supports up to 100,000 simultaneous users but this can be scaled up as required.

Social media integration
Full integration with Facebook and Twitter, including automatic updates posted to users’ social media, drives engagement.

Compatability
Originally built for iPhone and Android the platform is now Blackberry compatible and migration to Windows Mobile devices is in the pipeline.

Simple game administration
A secure administration website allows direct access to:
· A live map of participants
· Daily statistics
· Server performance monitoring
· Start, stop and pause functionality
· Cheat detection, including ability to ban or suspend participants

Activations
Gotcha is the only platform of its type anywhere in the world and offers brands the opportunity to be the first in their market to bring a unique Gotcha-based experience to their consumers.

Kyle & Jackie O’s Holden Cruze Car Chase
Using the Gotcha platform Snepo developed a huge, virtual car chase for Sydney radio station 2DayFM. With more than 24,000 participants the promotion integrated a GPS-based mobile app, radio, web and social media to deliver a groundbreaking experience.

Stockland Treasure Trackers
The Treasure Trackers virtual treasure hunt which Snepo developed for Stockland, used the Gotcha platform to engage participants and drive store visitation. The promotion was monitored and updated daily in response to demand and uptake.

Gotcha! SA

After captivating users in Australia, Gotcha went global with Gotcha! SA.  Snepo worked with mobile giant Vodacom and broadcasting house Primedia to deliver a technology first for South Africa – a truly integrated promotion based on the Gotcha platform.